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Can you summarize UTCO 45-3-3?
Abuse of Personal Identity Act > Acts constituting abuse -- Permitting prosecution. (Effective 5/3/2023)
Short Summary
This legal document, known as the Abuse of Personal Identity Act, governs the abuse of an individual’s personal identity in advertisements. It states that an individual’s personal identity is considered abused if their identity is used in an advertisement without their consent, implying endorsement. However, there is an exemption if the personal data or publicly available information was lawfully obtained and used for previewing, advertising, or promoting the sale of a product, service, or subscription without implying endorsement. The document does not specify any penalties for non-compliance. This provision is effective from 5/3/2023.
Whom does it apply to?
Individuals whose personal identity is used in advertisements without their consent
What does it govern?
Abuse of Personal Identity
What are exemptions?
The personal identity is not considered abused if the personal data or publicly available information was lawfully obtained, used to preview, advertise, or promote the sale of a product, service, or subscription, and not used in a way that implies endorsement.
What are the Penalties?
Not specified.
Jurisdiction
Utah