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Can you summarize 11 ILAC 1900.340?
STANDARDS OF CONDUCT > Advertising and Marketing
Short Summary
This document governs the content and conduct of advertising and marketing for sports wagering operations in the State of Illinois. It applies to licensees, employees, agents, affiliated entities, and third parties conducting advertising or marketing on behalf of or to the benefit of a licensee. The document defines advertising and marketing to include various channels such as direct mail, electronic mail, telemarketing, broadcast media, billboards or signage, internet advertising, and patron acquisition, referral, or retention programs. Licensees and management services provider licensees are required to retain copies of all advertising and marketing materials and provide them to the Illinois Racing Board upon request. The advertising and marketing materials must comply with certain requirements, including not targeting individuals under 21 years of age, including problem gambling language, stating the minimum age for wagering, and not implying greater chances of winning. Licensees are prohibited from entering into agreements with third parties for advertising or marketing when compensation is dependent on the volume or outcome of wagers.
Whom does it apply to?
Licensees, employees, agents, affiliated entities, and third parties conducting advertising or marketing on behalf of or to the benefit of a licensee
What does it govern?
Advertising and marketing for sports wagering operations in the State of Illinois
What are exemptions?
No exemptions are mentioned.
What are the Penalties?
Not specified.
Jurisdiction
Illinois