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Can I use third-party marketing automation tools that collect personal information in Missouri? What are the requirements?

Using Third-Party Marketing Automation Tools in Missouri

If you are using third-party marketing automation tools that collect personal information in Missouri, you must comply with the Privacy of Computer-accessible, Confidential Personal Information rule outlined in MOCS 1 CSR 10-2.020 [2.1]. This rule requires agencies to develop policies and procedures to protect computer-accessible, confidential personal information, maintain a current description of the information, and have a written agreement to protect the right to privacy of computer-accessible, confidential personal information signed before providing it to any other agency or private entity acting on behalf of an agency. Additionally, the head of each agency or the agency’s designated representative must annually certify that these rules are implemented.

However, it is important to note that the Licensing Requirements rule outlined in 20 CSR 2220-8.020 does not specifically address third-party marketing automation tools that collect personal information [2.1]. Therefore, it is recommended that you consult with a legal professional to ensure compliance with all relevant laws and regulations.

Furthermore, the Privacy of Financial Information rule outlined in MOCS 20 CSR 100-6.100 [3.1] provides definitions and guidelines for the disclosure of nonpublic personal information in violation of Title V of the Gramm-Leach-Bliley Financial Modernization Act of 1999. While this rule may not directly apply to the use of third-party marketing automation tools, it is important to be aware of its provisions when collecting and disclosing personal information.

In summary, if you are using third-party marketing automation tools that collect personal information in Missouri, you must comply with the Privacy of Computer-accessible, Confidential Personal Information rule outlined in MOCS 1 CSR 10-2.020. It is also recommended that you consult with a legal professional to ensure compliance with all relevant laws and regulations.

Source(s):
Jurisdiction

Missouri