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Can I use third-party marketing automation tools that collect personal information in Maine? What are the requirements?

Use of Third-Party Marketing Automation Tools in Maine

Maine law requires that regulated insurance entities or insurance support organizations clearly identify any questions that are designed to obtain information solely for marketing or research purposes and shall inform consumers that answering the questions is voluntary [2.1]. Additionally, regulated insurance entities or insurance support organizations must provide access to recorded personal information to insurance consumers who submit a written request after proper identification [2.2].

Regarding the privacy of broadband internet access service customer personal information, Maine law prohibits providers from using, disclosing, selling, or permitting access to customer personal information, except as provided in subsections 3 and 4, Title 16, chapter 3, subchapters 10 and 11 and 18 United States Code, Section 2703 [3.1].

Therefore, if the third-party marketing automation tool collects personal information from broadband internet access service customers, the provider must comply with the requirements outlined in Maine law. The provider must obtain express, affirmative consent from the customer to use, disclose, sell, or permit access to the customer’s personal information [3.1].

In summary, the use of third-party marketing automation tools that collect personal information in Maine is subject to Maine law. Providers must comply with the requirements outlined in Maine law, including obtaining express, affirmative consent from the customer to use, disclose, sell, or permit access to the customer’s personal information. Regulated insurance entities or insurance support organizations must clearly identify any questions that are designed to obtain information solely for marketing or research purposes and shall inform consumers that answering the questions is voluntary [2.1]. Regulated insurance entities or insurance support organizations must also provide access to recorded personal information to insurance consumers who submit a written request after proper identification [2.2].

Source(s):
Jurisdiction

Maine