Can I use third-party marketing automation tools that collect personal information in Kansas? What are the requirements?

Requirements for Using Third-Party Marketing Automation Tools in Kansas

Kansas has not enacted specific laws or regulations regarding the use of third-party marketing automation tools that collect personal information. However, there are federal laws that regulate the collection and use of personal information, such as the Children’s Online Privacy Protection Act (COPPA) and the General Data Protection Regulation (GDPR).

If you plan to use third-party marketing automation tools that collect personal information, you must comply with these federal laws. COPPA requires that you obtain verifiable parental consent before collecting personal information from children under the age of 13 ^[5]. GDPR requires that you obtain explicit consent from individuals before collecting and processing their personal data ^[1].

Additionally, you should ensure that the third-party marketing automation tool you use has appropriate security measures in place to protect the personal information it collects. You should also have a privacy policy in place that discloses the types of personal information you collect, how you use it, and with whom you share it.

Sources

• Records, Computers, and the Rights of Citizens: Report of the … ^[5]
• CRA Guide to Data Reporting and Collection ^[1]
• Speed Safety Camera Program Planning and Operations Guide ^[4]

Jurisdiction

Kansas

• Privacy