Can I use third-party marketing automation tools that collect personal information in Iowa? What are the requirements?

Third-Party Marketing Automation Tools in Iowa

If you are using third-party marketing automation tools that collect personal information in Iowa, you must comply with the state’s privacy laws.

Disclosure of Nonpublic Personal Financial Information

According to Iowa Administrative Code 191 IAAC 90.12, a licensee may provide nonpublic personal financial information to a nonaffiliated third party to perform services for the licensee or functions for the licensee on the licensee’s behalf, if the licensee provides the initial notice in accordance with rule 90.3(505) and enters into a contractual agreement with the third party that prohibits the third party from disclosing or using the information other than to carry out the purposes for which the licensee disclosed the information.

Limits on Sharing Account Number Information

Iowa Administrative Code 191 IAAC 90.11 limits the sharing of account number information for marketing purposes. A licensee shall not directly or through an affiliate disclose, other than to a consumer reporting agency, a policy number or similar form of access number or access code for a consumer’s policy or transaction account to any nonaffiliated third party for use in telemarketing, direct-mail marketing or marketing through electronic mail to the consumer. However, the above subrule does not apply if a licensee discloses a policy number or similar form of access number or access code to a licensee’s service provider solely in order to perform marketing for the licensee’s own products or services, as long as the service provider is not authorized to directly initiate charges to the account.

Conclusion

Based on the available information, it is unclear whether there are specific requirements for using third-party marketing automation tools that collect personal information in Iowa. However, you must comply with the state’s privacy laws, including the disclosure of nonpublic personal financial information and limits on sharing account number information for marketing purposes.

^[2.1] provides information on the sales tax requirements for retailers with physical presence in Iowa. ^[4.1] and ^[4.2] provide information on the requirements and procedures for accessing motor vehicle records in Iowa. ^[5.1] provides information on third-party service provider arrangements.

Source(s):

• [2.1] Retailers with physical presence in Iowa.
• [4.1] Information and addresses.
• [4.2] Requirements and procedures.
• [5.1] Third-party service provider arrangements.

Jurisdiction

Iowa

• Privacy