Can I use third-party marketing automation tools that collect personal information in Georgia? What are the requirements?

Based on the context documents, if you are using third-party marketing automation tools that collect personal information in Georgia, you must comply with the Information Security Safeguards for Consumer Financial Information ^[1.2][2.2]. All licensees shall create and maintain an information security program to safeguard the nonpublic personal information of customers to the extent required by 16 C.F.R. Part 314 (the “Safeguards Rule”). As part of its regulatory oversight, the Department shall review, to the extent applicable, licensee’s information security programs, risk assessments, incident response plans, and other required elements of the Safeguards Rule.

However, it is important to note that the context documents do not provide specific requirements for third-party marketing automation tools. Therefore, it is recommended that you consult with a legal professional to ensure compliance with all applicable laws and regulations.

Source(s):

• [1.2] Information Security Safeguards for Consumer Financial Information
• [2.2] Information Security Safeguards for Consumer Financial Information

Jurisdiction

Georgia, Georgia

• Privacy