Can I use third-party marketing automation tools that collect personal information in Florida? What are the requirements?

Based on the provided context documents, you can use third-party marketing automation tools that collect personal information in Florida, but you must comply with the state’s privacy laws and provide an initial, annual, and revised privacy notice that includes certain information.

Requirements for Using Third-Party Marketing Automation Tools in Florida

To use third-party marketing automation tools that collect personal information in Florida, you must comply with the state’s privacy laws. Specifically, you must provide an initial, annual, and revised privacy notice that includes certain information, such as the categories of nonpublic personal financial information that you collect and disclose, the categories of affiliates and nonaffiliated third parties to whom you disclose nonpublic personal financial information, and an explanation of the consumer’s right to opt-out of the disclosure of nonpublic personal financial information to nonaffiliated third parties ^[2.1].

Additionally, if you disclose nonpublic personal financial information to a nonaffiliated third party under rule 69O-128.014, F.A.C., you must provide a separate description of the categories of information you disclose and the categories of third parties with whom you have contracted ^[2.1].

It is important to note that electronic and written records created by third-party testers are public records of the State of Florida, and are subject to applicable laws and penalties regarding falsification of such records ^[1.1].

Conclusion

In summary, you can use third-party marketing automation tools that collect personal information in Florida, but you must comply with the state’s privacy laws and provide an initial, annual, and revised privacy notice that includes certain information.

Source(s):

• [1.1] Third Party Testing Program
• [2.1] Information to be Included in Privacy Notices

Jurisdiction

Florida

• Privacy