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Can I use third-party marketing automation tools that collect personal information in Connecticut? What are the requirements?

Use of Third-Party Marketing Automation Tools in Connecticut

Connecticut has strict regulations regarding the collection and use of personal data. The Personal Data Act, Connecticut General Statutes 4-190 (9), defines the categories of personal information that are subject to regulation [2.1][3.1][4.1].

Under Connecticut law, any person may obtain personal data from personal data systems of the Department of Housing except when prohibited by law [1.2]. However, the disclosure of personal data from personal data systems of the Department shall be governed by Chapter 3 of the Connecticut General Statutes [1.2].

If you are planning to use third-party marketing automation tools that collect personal information in Connecticut, you must ensure that you comply with the state’s regulations. The Connecticut State Labor Department is responsible for verifying the identity of any person requesting access to his/her own personal data [4.3].

When an individual is asked to supply personal data to the Connecticut State Labor Department, the Department shall disclose to that individual, upon request, the name of the agency and the division within the agency which is requesting the data, the legal authority under which the agency is empowered to collect and maintain the personal data, the individual’s rights pertaining to such records under the Personal Data Act and the agency’s regulations, the known consequences arising from supplying or refusing to supply the requested personal data, and the proposed use to be made of the requested personal data [4.2].

Therefore, if you plan to use third-party marketing automation tools that collect personal information in Connecticut, you must ensure that you comply with the state’s regulations regarding the collection and use of personal data. You must also ensure that you provide individuals with the necessary information regarding the collection and use of their personal data [4.2][4.3].

Requirements for Using Third-Party Marketing Automation Tools in Connecticut

Connecticut law requires that personal data be maintained by the Connecticut State Labor Department only if it is relevant and necessary to accomplish the lawful purpose of the agency [4.4]. Therefore, if you plan to use third-party marketing automation tools that collect personal information in Connecticut, you must ensure that the data you collect is relevant and necessary to accomplish your lawful purpose.

Additionally, the Connecticut State Labor Department will collect and maintain all records with accurateness and completeness [4.4]. Therefore, you must ensure that the personal data you collect is accurate and complete.

If the personal data is maintained in coded form, the Agency shall transcribe the data into a commonly understandable form before disclosure [4.3]. Therefore, if you plan to use third-party marketing automation tools that collect personal information in Connecticut, you must ensure that the personal data you collect is transcribed into a commonly understandable form before disclosure.

In conclusion, if you plan to use third-party marketing automation tools that collect personal information in Connecticut, you must ensure that you comply with the state’s regulations regarding the collection and use of personal data. You must also ensure that the personal data you collect is relevant, necessary, accurate, complete, and transcribed into a commonly understandable form before disclosure.

Source(s):
Jurisdiction

Connecticut