Can I use third-party marketing automation tools that collect personal information in Alaska? What are the requirements?

Use of Third-Party Marketing Automation Tools in Alaska

Alaska has strict laws regarding the use and disclosure of personal information, including social security numbers. The use of third-party marketing automation tools that collect personal information is subject to these laws.

According to AKST 45.48.400, a person may not intentionally communicate or otherwise make available to the general public an individual’s social security number. Additionally, a person may not print an individual’s social security number on a card required for the individual to access products or services provided by the person. Furthermore, a person may not require an individual to transmit the individual’s social security number over the Internet unless the Internet connection is secure or the social security number is encrypted.

AKST 45.48.430 prohibits a person doing business, including the business of government, from disclosing an individual’s social security number to a third party, except as authorized by local, state, or federal law.

Therefore, if you plan to use third-party marketing automation tools that collect personal information in Alaska, you must ensure that the tools comply with these laws. You must also obtain explicit consent from individuals before collecting and using their personal information.

Requirements for Using Third-Party Marketing Automation Tools in Alaska

To use third-party marketing automation tools that collect personal information in Alaska, you must comply with the following requirements:

• Do not intentionally communicate or otherwise make available to the general public an individual’s social security number.
• Do not print an individual’s social security number on a card required for the individual to access products or services provided by you.
• Do not require an individual to transmit the individual’s social security number over the Internet unless the Internet connection is secure or the social security number is encrypted.
• Do not disclose an individual’s social security number to a third party, except as authorized by local, state, or federal law.
• Obtain explicit consent from individuals before collecting and using their personal information.

Failure to comply with these requirements may result in penalties under AKST 45.48.480.

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Source(s):

• [2.1] Use of social security number.
• [2.2] Exception for employees, agents, and independent contractors.
• [2.3] Disclosure.

Jurisdiction

Alaska

• Privacy