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Can I use third-party email marketing tools that collect personal information in North Carolina? What are the requirements?
Use of Third-Party Email Marketing Tools in North Carolina
North Carolina law requires insurance institutions or agents to clearly specify questions designed to obtain information solely for marketing or research purposes from an individual in connection with an insurance transaction [2.2]. However, there are no specific laws or regulations in North Carolina that prohibit the use of third-party email marketing tools that collect personal information.
It is important to note that any personal information collected through third-party email marketing tools must be protected in accordance with federal and state laws. For example, an online marketplace must implement and maintain reasonable security procedures and practices to protect the information or documents collected to comply with the requirements of the law from unauthorized use, disclosure, access, destruction, or modification [3.1].
Therefore, if you plan to use third-party email marketing tools that collect personal information in North Carolina, it is recommended that you ensure compliance with federal and state laws regarding the protection of personal information. Additionally, you should review the requirements outlined in NCGS 58-39-76, which limits the sharing of account number information for marketing purposes [2.1].
Source(s):
- [2.1] Limits on sharing account number information for marketing purposes.
- [2.2] Marketing and research surveys.
- [3.1] Limitation on use of information; security of marketplace information.
Jurisdiction
North Carolina