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Can I use third-party email marketing tools that collect personal information in Missouri? What are the requirements?

Using Third-Party Email Marketing Tools in Missouri

If you are using third-party email marketing tools that collect personal information in Missouri, you must comply with the Privacy of Computer-accessible, Confidential Personal Information rule [1.1]. This rule requires agencies to develop policies and procedures to protect computer-accessible, confidential personal information. It also requires agencies to maintain a current description of computer-accessible, confidential personal information, a list of agencies that have access to the information, and the reason the information is kept. Before providing confidential personal information to any other agency or private entity acting on behalf of an agency, a written agreement to protect the right to privacy of computer-accessible, confidential personal information must be signed. The head of each agency or the agency’s designated representative shall annually certify that these rules are implemented. The policy and procedure, information description and agency access, written agreements, and certification shall be available for review by the Office of Administration [1.1].

However, there are no specific requirements for using third-party email marketing tools that collect personal information in Missouri [2.1].

It is important to note that the Privacy of Financial Information rule [3.1] applies to the disclosure of nonpublic personal information in violation of Title V of the Gramm-Leach-Bliley Financial Modernization Act of 1999. This rule defines terms such as “consumer,” “customer,” and “customer relationship,” and establishes requirements for providing notices to consumers and customers. However, this rule may not be directly applicable to the use of third-party email marketing tools that collect personal information.

In summary, if you are using third-party email marketing tools that collect personal information in Missouri, you must comply with the Privacy of Computer-accessible, Confidential Personal Information rule. However, there are no specific requirements for using third-party email marketing tools that collect personal information in Missouri.

Note: This response is based solely on the context documents provided. If there are any additional laws or regulations that apply to your specific situation, it is recommended that you consult with a legal professional.

Source(s):
Jurisdiction

Missouri