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Can I use third-party email marketing tools that collect personal information in Connecticut? What are the requirements?

Use of Third-Party Email Marketing Tools in Connecticut

Connecticut has regulations in place to protect personal data, including email addresses. The use of third-party email marketing tools that collect personal information is allowed in Connecticut, but there are requirements that must be followed.

According to [2.1], personal data is defined as any information that can be readily associated with a particular person. This includes email addresses. Therefore, any third-party email marketing tool that collects email addresses is subject to Connecticut’s regulations on personal data.

Requirements for Using Third-Party Email Marketing Tools in Connecticut

When using third-party email marketing tools that collect personal information in Connecticut, the following requirements must be met:

  1. Disclosure: When requesting personal data, the Connecticut State Labor Department must disclose the name of the agency and division requesting the data, the legal authority under which the agency is empowered to collect and maintain the personal data, the individual’s rights pertaining to such records under the Personal Data Act and the agency’s regulations, the known consequences arising from supplying or refusing to supply the requested personal data, and the proposed use to be made of the requested personal data [3.2].
  2. Maintenance: Personal data will not be maintained by the Connecticut State Labor Department unless relevant and necessary to accomplish the lawful purpose of the agency. The agency shall dispose of irrelevant or unnecessary public records in its possession in accordance with its records retention schedule [3.4].
  3. Access: Within four business days of receipt of a written request, the Connecticut State Labor Department shall mail or deliver to the requesting individual a written response in plain language, informing him or her as to whether or not the Agency maintains personal data on that individual, the category and location of the personal data maintained on that individual, and procedures available to review the records. The Connecticut State Labor Department shall disclose to any person upon written request all personal data concerning that individual which is maintained by the Agency, except where non-disclosure is required or specifically permitted by law [3.3].
  4. Accuracy: The Connecticut State Labor Department will collect and maintain all records with accurateness and completeness [3.4].
  5. Correction: Any person who believes that the Connecticut State Labor Department is maintaining inaccurate, incomplete or irrelevant personal data concerning him or her may file a written request with the Department for correction of said personal data. Within thirty days of receipt of such request, the Connecticut State Labor Department shall give written notice to that person that it will make the requested correction, or if the correction is not to be made as submitted, the Department shall state the reason for its denial of such request and notify the person of his or her right to add his or her own statement to his or her personal data records [3.5].

Conclusion

In summary, the use of third-party email marketing tools that collect personal information is allowed in Connecticut, but there are requirements that must be followed. These requirements include disclosure, maintenance, access, accuracy, and correction.

Source(s):
Jurisdiction

Connecticut