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Can I use third-party analytics tools on my website in Wisconsin? What are the requirements?

Requirements for Using Third-Party Analytics Tools on a Website in Wisconsin

If you want to use third-party analytics tools on your website in Wisconsin, you must comply with the state’s traffic impact analysis guidelines [2]. These guidelines require analysts to use Wisconsin-specific trip generation equations to determine the impact of traffic on the surrounding area.

Additionally, if you collect any personal health information (PHI) through your website, you must comply with the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule [3]. The HIPAA Privacy Rule provides guidance on how to de-identify PHI to protect individuals’ privacy.

It is important to note that if you are a part of the Health Insurance Marketplace, you must also comply with their privacy policy [1]. This policy outlines how they collect and use personal information to perform their duties.

Summary

To use third-party analytics tools on your website in Wisconsin, you must comply with the state’s traffic impact analysis guidelines and the HIPAA Privacy Rule if you collect PHI. Additionally, if you are a part of the Health Insurance Marketplace, you must comply with their privacy policy.

[1]: Jun 29, 2023 Privacy | HealthCare.gov [2]: TRAFFIC IMPACT ANALYSIS GUIDELINES [3]: Methods for De-identification of PHI | HHS.gov

Source(s):
Jurisdiction

Wisconsin