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Can I use third-party analytics tools on my website in Virginia? What are the requirements?

Third-Party Analytics Tools on a Website in Virginia

If you are planning to use third-party analytics tools on your website in Virginia, you must comply with the state’s web policies and regulations. Here are some requirements you need to consider:

  1. Privacy Policy: You must have a privacy policy that outlines how you collect, use, and protect user data. The policy should also disclose the use of third-party analytics tools and how they collect and use data. [1]
  2. Cookies Policy: You must have a cookies policy that explains how you use cookies on your website. The policy should also disclose the use of third-party cookies and how they collect and use data. [4]
  3. Data Sharing: If you share user data with third-party analytics tools, you must disclose this in your privacy policy. You must also ensure that the third-party tools comply with Virginia’s web policies and regulations. [1]
  4. Data Matching: If you are a Medicaid program, you must conduct data matches to identify third-party resources. You must also have laws in place that require health insurers to provide their plan eligibility and coverage information to Medicaid programs. [2]
  5. Freedom of Information Act: If you collect user data, you must comply with Virginia’s Freedom of Information Act policy. [5]

It is important to note that these requirements are not exhaustive, and you may need to consult with a legal expert to ensure that you comply with all relevant laws and regulations.

Conclusion

In summary, you can use third-party analytics tools on your website in Virginia, but you must comply with the state’s web policies and regulations. You must have a privacy policy and cookies policy that disclose the use of third-party tools and how they collect and use data. If you are a Medicaid program, you must conduct data matches to identify third-party resources. Finally, you must comply with Virginia’s Freedom of Information Act policy if you collect user data.

Source(s):
Jurisdiction

Virginia