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Can I use third-party analytics tools on my website in North Carolina? What are the requirements?
Requirements for Using Third-Party Analytics Tools on a Website in North Carolina
If you are planning to use third-party analytics tools on your website in North Carolina, you must comply with the state’s privacy laws. North Carolina’s privacy policy states that personal information made available by third-party sites should not be used [1]. However, this policy does not specifically address the use of third-party analytics tools.
To ensure compliance with North Carolina’s privacy laws, you should consider the following requirements:
- Obtain Consent: You must obtain consent from your website visitors before collecting their personal information through third-party analytics tools. This consent should be obtained through a clear and conspicuous notice on your website.
- Provide Notice: You must provide notice to your website visitors about the types of personal information that will be collected through third-party analytics tools, how this information will be used, and who it will be shared with.
- Protect Personal Information: You must take reasonable steps to protect the personal information collected through third-party analytics tools from unauthorized access, use, or disclosure.
- Comply with HIPAA Privacy Rule: If you collect and use protected health information (PHI) through third-party analytics tools, you must comply with the HIPAA Privacy Rule. The U.S. Department of Health and Human Services provides guidance on methods and approaches to achieve de-identification of PHI [4].
It is important to note that these requirements are not exhaustive and may vary depending on the specific circumstances of your website and the third-party analytics tools you use. Therefore, it is recommended that you consult with a legal professional to ensure compliance with all applicable laws and regulations.
Source(s):
Jurisdiction
North Carolina