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Can I use third-party analytics tools on my website in Massachusetts? What are the requirements?
Third-Party Analytics Tools in Massachusetts
Yes, you can use third-party analytics tools on your website in Massachusetts. However, there are certain requirements that you need to follow to ensure compliance with the state’s privacy laws.
According to the Mass.gov Privacy Policy [1], third-party tools may be used to improve the website and make it more responsive to customer needs. These tools may automatically and anonymously collect and record users’ interactions with the website. Additionally, the website may use third-party services, such as Formstack, to provide online forms.
It is important to note that the use of third-party analytics tools is subject to the state’s privacy laws. The Mass.gov Privacy Policy states that users’ sensitive information, such as Social Security or bank account numbers, should not be included in any form submissions. Furthermore, the Third-Party Data Analytic Tools page provides information about some of the tools that Mass.gov may use and their privacy policies.
Therefore, if you plan to use third-party analytics tools on your website in Massachusetts, you should ensure that you comply with the state’s privacy laws and guidelines. You should also provide clear information to users about the types of data that will be collected and how it will be used.
Source(s):
Jurisdiction
Massachusetts