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Can I use third-party analytics tools on my website in Maine? What are the requirements?

Third-Party Analytics Tools on Website in Maine

If you want to use third-party analytics tools on your website in Maine, you can do so as long as you comply with the state’s laws and regulations.

According to the Maine Revised Statutes, there are no specific laws or regulations that prohibit the use of third-party analytics tools on websites. However, you must ensure that you comply with the state’s data privacy laws, such as the Maine Consumer Privacy Act (MCPA) [1.2]([1.4]:).

Under the MCPA, businesses that collect personal information from Maine residents must provide certain disclosures and obtain consent before collecting, using, or sharing their data. Therefore, if your analytics tools collect personal information from Maine residents, you must provide them with the required disclosures and obtain their consent before collecting their data [1.2]([1.4]:).

Additionally, you must ensure that your analytics tools comply with the General Data Protection Regulation (GDPR) if you have visitors from the European Union (EU) on your website. The GDPR requires businesses to obtain explicit consent from EU visitors before collecting their personal data [1.4].

Requirements

To comply with Maine’s data privacy laws and regulations, you must:

  • Provide Maine residents with the required disclosures and obtain their consent before collecting their personal information.
  • Ensure that your analytics tools comply with the GDPR if you have visitors from the EU on your website.

It is recommended that you consult with a legal professional to ensure that you comply with all applicable laws and regulations.

Source(s):
Jurisdiction

Maine