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Can I use third-party advertising tools on my website in Virginia? What are the requirements?

Here is the updated response to your query:

Third-Party Advertising Tools on Websites in Virginia

Third-party advertising tools can be used on websites in Virginia, but there are certain requirements that must be followed.

Advertising Materials for Retail Licensees

According to [1.2], retail licensees may use any advertising materials having a wholesale value of not more than $250 per item that comply with 3VAC5-20-10 inside licensed retail establishments. Advertising materials may not be illuminated, except for back bar pedestals upon which advertising matter regarding spirits may appear.

Alcoholic Beverage Advertising in Print and Electronic Media

[1.3] states that alcoholic beverage advertising in the print or electronic media is permitted with certain requirements and conditions. All alcoholic beverage advertising shall include the name and address (street address optional) of the responsible advertiser. Advertisements of alcoholic beverages are prohibited in publications not of general circulation that are distributed or intended to be distributed primarily to persons under 21 years of age. All advertisements of alcoholic beverages are prohibited in publications distributed or intended to be distributed primarily to a high school or younger age level.

Zoning Requirements

[2.2] provides that in zoned commercial and industrial areas where the locality has regulations governing the size, spacing, and lighting of signs, such regulations shall control and govern when so certified to the appropriate federal authority by the commissioner. In all other zoned and unzoned commercial and industrial areas, the criteria set forth in this part shall apply.

Based on the above documents, it is important to ensure that any third-party advertising tools used on a website in Virginia comply with the restrictions and conditions outlined in the relevant documents.

Source(s):
Jurisdiction

Virginia