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Can I use third-party advertising tools on my website in South Carolina? What are the requirements?

Using Third-Party Advertising Tools on a Website in South Carolina

Yes, you can use third-party advertising tools on your website in South Carolina. However, you must comply with the disclosure requirements outlined in SCCL 39-77-30. This law requires that a person who owns or operates a website or online service dealing in substantial part in the electronic dissemination of third-party commercial recordings or audiovisual works, directly or indirectly, and who electronically disseminates the works to consumers in South Carolina shall disclose clearly and conspicuously his correct name, physical address, telephone number, and email address on his website or online service in a location readily accessible to a consumer using or visiting the website or online service. The following locations are considered to be readily accessible: a landing or home web page or screen, an about or about us web page or screen, a contact or contact us web page or screen, an information web page or screen, or another place on the website or online service commonly used to display identifying information to consumers [3.1].

There are no specific requirements for third-party advertising tools beyond the disclosure requirements outlined in SCCL 39-77-30. However, it is important to note that outdoor advertising signs for adult or sexually-oriented businesses are subject to location restrictions and must conform to certain requirements [2.2]. Additionally, the erection and maintenance of illegal advertising devices is prohibited and subject to fines and penalties [2.3].

If you plan to use outdoor advertising signs, you must obtain a permit from the South Carolina Department of Transportation [2.1]. The permit fees must be allocated first for administrative costs incurred by the department in maintaining the outdoor advertising program. The permit number must be displayed prominently on the sign. Permits are for the calendar year, must be assigned a permanent number, and must be renewed annually upon payment of the fee for the new year without the filing of a new application. Fees must not be prorated for a portion of the year. Only one permit is required for a double-faced, back-to-back, or V-type sign. Advertising copy may be changed without the payment of an additional fee. No permit is required before January 1, 1973. Failure to pay a renewal fee within ninety days of the date of the first bill for the fee cancels the permit and makes the sign illegal [2.1].

In summary, to use third-party advertising tools on your website in South Carolina, you must comply with the disclosure requirements outlined in SCCL 39-77-30. It is also important to ensure that any advertising complies with relevant laws and regulations, such as those related to outdoor advertising signs and illegal advertising devices. If you plan to use outdoor advertising signs, you must obtain a permit from the South Carolina Department of Transportation.

Source(s):
Jurisdiction

South Carolina