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Can I use third-party advertising tools on my website in Rhode Island? What are the requirements?

Using Third-Party Advertising Tools on a Website in Rhode Island

Rhode Island does not have any specific laws or regulations that prohibit the use of third-party advertising tools on websites [3.1]. However, it is important to note that advertising materials are subject to taxation and regulations under Rhode Island law [2.1]. Additionally, advertising standards apply to all licenses for the installation, display, and maintenance of advertising on properties and facilities operated by the Rhode Island Airport Corporation [4.1].

Requirements for Advertising Materials

According to Rhode Island’s regulations on advertising materials, any tangible personal property that does not accompany the product to the ultimate consumer is considered advertising material [2.1]. This includes displays, display containers, brochures not containing price lists, point of sale advertising, and technical manuals.

If a pamphlet, brochure, or other item is enclosed with or accompanies the product when it is sold at retail, and for which no separate charge is made, it is regarded as being sold along with such product and the retail selling price charged the customer is deemed to include both such product and such printed material or other item [2.1].

Advertising material shipped by a local supplier to points outside of Rhode Island by order of a Rhode Island purchaser or which does not enter the state is not subject to the tax. However, advertising material purchased outside the state and delivered in the state and used herein is subject to the use tax and such tax should be paid directly to the state if not collected by a seller who holds a certificate of authority to collect the use tax [2.1].

Requirements for Advertising Standards

Rhode Island’s advertising standards apply to all licenses for the installation, display, and maintenance of advertising on properties and facilities operated by the Rhode Island Airport Corporation [4.1]. The subject matter of the advertisement shall be limited to speech which is within one or more of the following permissible areas: proposes a commercial transaction, proposes the patronage of a commercial business, promotes a particular industry, promotes tourism, or promotes economic development [4.1].

The licensee shall not display or maintain any advertisement that falls within one or more of the following categories: the advertisement or information contained in it is false, misleading, or deceptive; the advertisement or information contained in it promotes unlawful or illegal goods, services, or activities; the advertisement or information contained in it implies or declares an endorsement by the Rhode Island Airport Corporation of any service, product, or point of view without prior written authorization of the Rhode Island Airport Corporation; the advertisement contains obscene material; the advertisement contains an image or description, which, if sold or loaned to a minor for monetary consideration with knowledge of its character and content, would give rise to a violation of Rhode Island General Laws § 11-31-10; the advertisement contains an image or description which, if displayed in a transportation facility with knowledge of its character and content, would give rise to a violation of Rhode Island General Laws § 9-1-28.1; the advertisement, or any information contained in it, is libelous; the advertisement promotes the consumption of alcohol, tobacco, or tobacco-related products; the advertisement contains an image of a person, who appears to be a minor, in sexually suggestive dress, pose, or context; the advertisement contains images or information that demean an individual or group of individuals on account of race, color, religion, national origin, ancestry, gender, age, disability, or sexual orientation; the advertisement contains images or information that are so violent, frightening, or otherwise disturbing as to be harmful to minors; the advertisement promotes an escort service, dating service, or sexually orientated business [4.1].

Conclusion

Based on the provided context documents, there are no specific laws or regulations in Rhode Island that prohibit the use of third-party advertising tools on websites. However, website owners should ensure compliance with all applicable laws and regulations related to advertising in Rhode Island, including taxation and advertising standards. It is recommended that website owners consult with legal counsel to ensure compliance with all applicable laws and regulations related to advertising in Rhode Island.

Source(s):
Jurisdiction

Rhode Island