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Can I use third-party advertising tools on my website in New York? What are the requirements?

Third-Party Advertising Tools on Websites in New York

Yes, you can use third-party advertising tools on your website in New York, but you must comply with the relevant regulations. The requirements vary depending on the type of advertising and the location of your business. Here are some relevant regulations to consider:

  • Prohibited advertising devices: According to 21 NYCRR 105.3, certain types of advertising devices are prohibited on the Thruway system, including those that are illegal, obsolete, not securely affixed, resemble official traffic control devices, prevent clear view, contain flashing lights, cause glare, move, or are located on natural features. Off-premises devices are generally prohibited, except in certain industrial or commercial zones within certain cities. If you plan to advertise on the Thruway system, you may need to obtain a permit from the Thruway Authority [1.1][1.3].
  • Advertising and signs: 15 NYCRR 78.26 requires dealers of motor vehicles, motorcycles, or trailers to include their name or facility identification number on advertising and to display signs or window lettering with their actual name on the front of their premises. The signs or lettering must be of sufficient size and conspicuously displayed. Misleading advertising is prohibited, and dealers must display an official dealer sign or a sign of a permanent nature that clearly indicates that they sell motor vehicles [3.1].
  • Deceptive or misleading advertising: No retail package store licensee shall engage in any deceptive or misleading advertising, or cause or permit his name to appear in, or be used in conjunction with, any deceptive or misleading advertisement according to 9 NYCRR 99.2 [6.2].

In summary, the regulations governing third-party advertising tools on websites in New York depend on the type of advertising and the location of your business. You must avoid prohibited devices and misleading advertising.

Source(s):
Jurisdiction

New York