Can I use third-party advertising tools on my website in Michigan? What are the requirements?

Requirements for Using Third-Party Advertising Tools on a Website in Michigan

If you want to use third-party advertising tools on your website in Michigan, you must comply with certain requirements. The specific requirements may vary depending on the nature of the tools you want to use and the type of website you have.

According to the documents provided, there are no specific laws or regulations in Michigan that prohibit the use of third-party advertising tools on a website. However, you should be aware of the following:

• If you collect any personal information from users through your website, you must comply with applicable privacy laws and regulations, such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) ^[2][3].
• If you use digital advertising tools for outreach and education, you should provide users with the option to opt out of website analytics tools ^[3].
• If you use click tracking to identify the ads that are most helpful to consumers, you should ensure that the tracking is done in a way that respects users’ privacy ^[3].

It is recommended that you consult with a legal professional to ensure that your use of third-party advertising tools complies with all applicable laws and regulations.

Source(s):

• [2] Health Insurance Marketplace ® Privacy Policy
• [3] Medicaid.gov Privacy Policy | Medicaid

Jurisdiction

Michigan

• Privacy