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Can I use third-party advertising tools on my website in Massachusetts? What are the requirements?

Requirements for Using Third-Party Advertising Tools on a Website in Massachusetts

If you are planning to use third-party advertising tools on your website in Massachusetts, you must comply with the state’s privacy laws. Massachusetts has strict data protection laws, including the Massachusetts Data Security Law and the Massachusetts Consumer Protection Act, which require businesses to take reasonable steps to protect personal information.

To use third-party advertising tools on your website in Massachusetts, you must:

  1. Provide a clear and conspicuous privacy policy that discloses the types of personal information you collect, how you use it, and with whom you share it. [1]
  2. Obtain explicit consent from users before collecting or sharing their personal information with third-party advertisers. [1]
  3. Ensure that any third-party advertising tools you use are compliant with state and federal privacy laws. [2][3]

It is important to note that the use of third-party tracking pixels, which enable platforms to amass, analyze, and infer information about user activity, has been the subject of recent enforcement action by the Federal Trade Commission. [3]

If you have any questions about Massachusetts website policies, you can contact the state government using this form. [1]

Conclusion

To use third-party advertising tools on your website in Massachusetts, you must comply with the state’s privacy laws, including providing a clear and conspicuous privacy policy, obtaining explicit consent from users, and ensuring compliance with state and federal privacy laws. It is important to stay up-to-date with the latest developments in privacy law, including recent enforcement actions by the Federal Trade Commission.

Source(s):
Jurisdiction

Massachusetts