Can I use third-party advertising tools on my website in Maryland? What are the requirements?

Requirements for Using Third-Party Advertising Tools on a Website in Maryland

If you want to use third-party advertising tools on your website in Maryland, you must comply with certain requirements.

Firstly, you must inform your website visitors that you are using third-party advertising tools and provide them with a link to your privacy policy. Your privacy policy must disclose the types of data that you collect, how you use it, and how you share it with third parties.

Secondly, you must obtain consent from your website visitors before using third-party advertising tools. You can obtain consent through a pop-up or banner that appears on your website.

Thirdly, you must comply with the Maryland Online Privacy Protection Act (OPPA). The OPPA requires website operators to post a privacy policy that discloses the categories of personal information that they collect and the third parties with whom they share that information.

Finally, you must comply with the General Data Protection Regulation (GDPR) if you collect personal data from European Union (EU) residents. The GDPR requires website operators to obtain explicit consent from EU residents before collecting their personal data.

Jurisdiction

Maryland

• Privacy