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Can I use third-party advertising tools on my website in Hawaii? What are the requirements?

Requirements for using third-party advertising tools on a website in Hawaii

If you plan to use third-party advertising tools on your website in Hawaii, you must comply with the state’s advertising laws and regulations. Here are some requirements to keep in mind:

  • Disclose any material connections: If you have a material connection with the advertiser whose product or service you are promoting, you must disclose it clearly and conspicuously. This includes any financial or other incentives you receive for promoting the product or service. [2]
  • Comply with federal guidelines: The Federal Trade Commission (FTC) has guidelines for endorsements and testimonials in advertising. You must comply with these guidelines when using third-party advertising tools on your website. [2]
  • Obtain user consent: If you plan to collect user data through third-party advertising tools, you must obtain user consent before doing so. This includes informing users about the types of data you collect and how you plan to use it. [4]
  • Protect user data: You must take appropriate measures to protect user data collected through third-party advertising tools. This includes implementing security measures to prevent unauthorized access to user data. [4]

It is important to note that these requirements are not exhaustive and may vary depending on the specific circumstances of your website and the advertising tools you plan to use. We recommend consulting with a legal professional to ensure compliance with all applicable laws and regulations.

[2][4]

Source(s):
Jurisdiction

Hawaii