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Can I use third-party advertising tools on my website in Delaware? What are the requirements?

Requirements for Using Third-Party Advertising Tools on a Website in Delaware

Delaware Lawyers Rules of Professional Conduct [2]([2]) do not provide any specific guidelines for using third-party advertising tools on a website. However, if you are a lawyer, you must ensure that your use of such tools complies with the rules of professional conduct.

On the other hand, if you are collecting personal information from children under the age of 13 through your website, you must comply with the Children’s Online Privacy Protection Rule [4]([4]). The rule requires you to provide a privacy policy that discloses how you collect, use, and disclose personal information from children. If you use third-party advertising tools, your privacy policy must also disclose the types of businesses you disclose information to and how they use the information.

Moreover, if you are collecting personally identifiable information (PII) from education records through your website, you must comply with the Responsibilities of Third-Party Service Providers under FERPA [3]([3]). The law requires you to limit your use of PII to only those purposes specified in the contract or agreement.

Therefore, before using third-party advertising tools on your website in Delaware, you must ensure that you comply with the Children’s Online Privacy Protection Rule and the Responsibilities of Third-Party Service Providers under FERPA, if applicable.

Source(s):
Jurisdiction

Delaware