Ask Reggi Your Question Now

Reggi is the free generative AI assistance for regulatory compliance
Ask a Question

Can I use third-party advertising tools on my website in California? What are the requirements?

Using Third-Party Advertising Tools on Your Website in California

Yes, you can use third-party advertising tools on your website in California, but you must comply with the California Consumer Privacy Act (CCPA) and the Children’s Online Privacy Protection Act (COPPA) if your website is directed to children.

CCPA Requirements

Under CCPA, if you collect personal information from California residents, you must provide them with certain disclosures and rights regarding their personal information. You must also have a “Do Not Sell My Personal Information” link on your website if you sell personal information. If you use third-party advertising tools, you must ensure that they comply with CCPA requirements as well.

COPPA Requirements

Under COPPA, if your website is directed to children under 13, you must obtain verifiable parental consent before collecting personal information from them. You must also provide certain disclosures and rights to parents regarding their children’s personal information. If you use third-party advertising tools on a child-directed website, you must ensure that they comply with COPPA requirements as well.

Additional Considerations

It is important to note that if you use third-party advertising tools, you may be held liable for any noncompliance by those third parties with CCPA or COPPA requirements. Therefore, it is important to carefully review the privacy policies and practices of any third-party advertising tools you use on your website.

[1][2][3][5] provide additional information on CCPA and COPPA requirements.

Note that this response is not legal advice and you should consult with a qualified attorney for specific legal advice regarding your website and compliance with CCPA and COPPA.

Source(s):
Jurisdiction

California