Can I use a celebrity's name or image to promote my product in Wyoming? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Wyoming

In Wyoming, using a celebrity’s name or image to promote a product is generally allowed as long as it is done in compliance with the state’s laws and regulations. However, there are certain requirements that must be met in order to avoid legal issues.

Right of Publicity

Wyoming recognizes the right of publicity, which means that individuals have the right to control the commercial use of their name, image, likeness, and other identifying characteristics. This means that you cannot use a celebrity’s name or image without their permission.

Obtaining Permission

To use a celebrity’s name or image to promote your product, you must obtain their permission in writing. This can be done through a contract or a release form. The contract or release form should specify the terms of the agreement, including the compensation to be paid to the celebrity.

Disclosure Requirements

If you use a celebrity’s name or image to promote your product, you must disclose that the celebrity has been compensated for their endorsement. This can be done through a disclaimer that is prominently displayed in the advertisement.

Jurisdiction

Wyoming

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