Can I use a celebrity's name or image to promote my product in Vermont? What are the requirements?

Using a celebrity’s name or image to promote a product in Vermont

In Vermont, using a celebrity’s name or image to promote a product may be subject to certain requirements.

According to Vermont’s Consumer Protection Rule 110, endorsements must reflect the honest opinions, findings, beliefs, or experiences of the endorser. Additionally, the endorsement must not contain any representations or implications that would be deceptive, or could not be substantiated if made directly by the advertiser.

Furthermore, Vermont’s Unfair Trade Practices Act prohibits false or misleading advertising, including the use of endorsements that are not truthful or that misrepresent the identity of the endorser.

It is important to note that Vermont does not have a specific law or regulation that addresses the use of a celebrity’s name or image in advertising. However, the above-mentioned rules and regulations may apply to such situations.

Therefore, if you plan to use a celebrity’s name or image to promote your product in Vermont, you should ensure that the endorsement is truthful and not misleading. You should also ensure that the endorsement reflects the honest opinions, findings, beliefs, or experiences of the endorser.

If you have any doubts or questions about the requirements for using a celebrity’s name or image to promote your product in Vermont, you may want to consult with a legal professional.

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Source(s):

• [1] REGULATION S-2001-01: PRIVACY OF CONSUMER FINANCIAL AND HEALTH INFORMATION
• [2] RULE NO. S-2008-01 - FILING RULE FOR FEDERAL COVERED SECURITIES DESCRIBED IN SECTION 18(B)(4)(D) OF THE SECURITIES ACT OF 1933
• [4] VERMONT SECURITIES REGULATIONS (S-2016-01)

Jurisdiction

Vermont

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