Can I use a celebrity's name or image to promote my product in Utah? What are the requirements?

Based on the context documents provided, there are no specific laws or regulations in Utah that prohibit the use of a celebrity’s name or image to promote a product. However, there are certain requirements that must be met in order to use a celebrity’s name or image for commercial purposes.

According to the Utah Right of Publicity Act, a person’s name, voice, signature, photograph, or likeness may not be used for commercial purposes without their consent ^[5]. Therefore, in order to use a celebrity’s name or image to promote a product, you must obtain their consent.

Additionally, the Federal Trade Commission (FTC) has guidelines for the use of endorsements and testimonials in advertising. If a celebrity endorses a product, the endorsement must be truthful and not misleading, and the celebrity must disclose any material connections they have with the advertiser ^[5].

In summary, you can use a celebrity’s name or image to promote your product in Utah as long as you obtain their consent and comply with FTC guidelines for endorsements.

Source(s):

• [5] Utah Code

Jurisdiction

Utah

• Privacy