Can I use a celebrity's name or image to promote my product in Tennessee? What are the requirements?

Requirements for Using a Celebrity’s Name or Image to Promote a Product in Tennessee

In Tennessee, using a celebrity’s name or image to promote a product requires obtaining the celebrity’s written consent. The consent must be obtained before using the celebrity’s name or image for commercial purposes ^[1].

Additionally, the use of a celebrity’s name or image must not be false, misleading, or deceptive. It must not create a false impression that the celebrity endorses the product ^[1].

Source(s):

• [1] Bureau of Environmental Health Services Division of Food and General Sanitation (F and GS) Division of Solid and Hazardous Waste Management (S and HWM) Division of Ground Water Protection (GWP) Division of Remediation Division of Superfund (DSF)

Jurisdiction

Tennessee

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