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Can I use a celebrity's name or image to promote my product in South Carolina? What are the requirements?
Based on the context documents, using a celebrity’s name or image to promote a product in South Carolina requires obtaining the celebrity’s consent and complying with certain legal requirements.
Requirements for Using a Celebrity’s Name or Image
In South Carolina, using a celebrity’s name or image to promote a product without their consent may constitute a violation of their right of publicity [2]. Therefore, it is necessary to obtain the celebrity’s consent before using their name or image for commercial purposes.
Additionally, South Carolina law requires that any advertisement or promotion using a celebrity’s name or image must clearly disclose that the celebrity has endorsed or sponsored the product [2]. Failure to make such a disclosure may constitute a violation of the South Carolina Unfair Trade Practices Act [2].
Conclusion
To use a celebrity’s name or image to promote a product in South Carolina, it is necessary to obtain their consent and comply with the legal requirements for using their name or image in advertising.
Note that this response is based solely on the context documents provided and may not constitute legal advice. It is recommended to consult with a licensed attorney for specific legal advice regarding the use of a celebrity’s name or image in advertising.
Source(s):
Jurisdiction
South Carolina