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Can I use a celebrity's name or image to promote my product in Rhode Island? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Rhode Island

In Rhode Island, using a celebrity’s name or image to promote a product requires their written consent. The state’s right of publicity law prohibits the unauthorized use of a person’s name, image, or likeness for commercial purposes [1]([2]:).

To use a celebrity’s name or image, you must obtain their written consent. The consent should specify the scope of the authorized use, such as the type of product, duration, and geographic area. The consent should also include the compensation terms, if any [1]([2]:).

If you plan to use a celebrity’s name or image in advertising, you should also comply with the Federal Trade Commission’s guidelines on endorsements and testimonials. The guidelines require that endorsements be truthful and not misleading, and that any material connections between the endorser and the advertiser be disclosed [2].

Requirements for Using a Celebrity’s Name or Image in Rhode Island

To use a celebrity’s name or image in Rhode Island, you must obtain their written consent and comply with the state’s right of publicity law. The consent should specify the scope of the authorized use and the compensation terms. You should also comply with the Federal Trade Commission’s guidelines on endorsements and testimonials [1]([2]:)[2].

If you fail to obtain the celebrity’s consent or use their name or image without authorization, you may be liable for damages under the state’s right of publicity law [1]([2]:).

For more information about using a celebrity’s name or image in Rhode Island, you may consult a lawyer or contact the Rhode Island Department of Business Regulation [3].

Note that this response is based on the information available in the provided documents. If you need more specific information or legal advice, you should consult a lawyer.

[3]:

Source(s):
Jurisdiction

Rhode Island