Can I use a celebrity's name or image to promote my product in Pennsylvania? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Pennsylvania

In Pennsylvania, using a celebrity’s name or image to promote a product is allowed as long as it is done in compliance with the state’s laws and regulations.

Requirements for Using a Celebrity’s Name or Image

If you plan to use a celebrity’s name or image to promote your product in Pennsylvania, you must ensure that:

• The celebrity has given their consent to the use of their name or image for commercial purposes.
• The endorsement is truthful and not misleading.
• The endorsement reflects the honest opinion or experience of the celebrity.
• If the endorsement represents that the celebrity uses the product, the celebrity must actually use the product.
• The endorsement continues to reflect the celebrity’s opinion or experience.

Jurisdiction

Pennsylvania

• Privacy