Can I use a celebrity's name or image to promote my product in Oregon? What are the requirements?

Using a celebrity’s name or image to promote a product in Oregon

In Oregon, using a celebrity’s name or image to promote a product is allowed as long as you have their permission or if the use falls under the category of fair use. However, there are certain requirements that must be met.

Requirements

• Consent: If you plan to use a celebrity’s name or image to promote your product, you must obtain their written consent. This is to ensure that the celebrity is aware of how their name or image will be used and has given their permission for it.
• Disclosure: If you use a celebrity’s name or image to promote your product, you must disclose any material connection between the celebrity and your product. This means that if the celebrity has been paid or received any other benefit for endorsing your product, you must disclose this fact.
• Truthfulness: Any claims made in the promotion must be truthful and not misleading. You cannot make false claims about the celebrity’s endorsement or the benefits of your product.

Jurisdiction

Oregon

• Privacy