Ask Reggi Your Question Now
Can I use a celebrity's name or image to promote my product in Oklahoma? What are the requirements?
Use of Celebrity Name or Image to Promote Product in Oklahoma
In Oklahoma, the use of a celebrity’s name or image to promote a product is governed by the state’s right of publicity laws.
According to [11], Oklahoma defines “personality” as “any natural person whose name, voice, signature, photograph, or likeness has commercial value.” The use of a person’s personality for commercial purposes without their consent is a violation of their right of publicity.
To use a celebrity’s name or image to promote a product in Oklahoma, you must obtain their consent. This can be done through a written agreement that outlines the terms of the use and any compensation that will be provided to the celebrity.
It is important to note that even with consent, the use of a celebrity’s name or image must not be false or misleading. [13] provides information on Oklahoma’s tax codes, but does not provide any additional information on the use of a celebrity’s name or image for promotional purposes.
Therefore, it is recommended that you consult with a legal professional in Oklahoma to ensure that you are complying with all relevant laws and regulations.
In summary, to use a celebrity’s name or image to promote a product in Oklahoma, you must obtain their consent and ensure that the use is not false or misleading.
Source(s):
Jurisdiction
Oklahoma