Can I use a celebrity's name or image to promote my product in Ohio? What are the requirements?

Based on the context documents provided, there are no specific regulations in OHRC Chapter 4303 or OHAC Chapter 4101:1-9 that address the use of a celebrity’s name or image to promote a product in Ohio. However, there are general laws and regulations that may apply.

Right of Publicity

Ohio recognizes the right of publicity, which gives individuals the exclusive right to control the commercial use of their name, image, likeness, or other recognizable aspects of their persona. Therefore, using a celebrity’s name or image without their permission for commercial purposes may be a violation of their right of publicity.

False Advertising

Using a celebrity’s name or image to promote a product may also be considered false advertising if it implies an endorsement or affiliation that does not exist. The Ohio Consumer Sales Practices Act prohibits false advertising and deceptive sales practices.

Conclusion

In summary, using a celebrity’s name or image to promote a product in Ohio may be subject to the right of publicity and false advertising laws. It is recommended to obtain the celebrity’s permission and ensure that the promotion does not imply an endorsement or affiliation that does not exist.

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Source(s):

• [1] Liquor Permits
• [2] Fire Protection Systems

Jurisdiction

Ohio

• Privacy