Can I use a celebrity's name or image to promote my product in North Carolina? What are the requirements?

Using a celebrity’s name or image to promote a product in North Carolina

In North Carolina, using a celebrity’s name or image to promote a product may be subject to certain requirements and restrictions.

According to [4]" >NCGS Chapter 75, Article 1, it is unlawful to use a person’s name, voice, signature, photograph, or likeness for advertising or trade purposes without their written consent. This means that you cannot use a celebrity’s name or image to promote your product without their permission.

Additionally, if the celebrity is endorsing your product, you must comply with the Federal Trade Commission’s (FTC) guidelines on endorsements and testimonials. These guidelines require that any material connection between the endorser and the advertiser be disclosed, and that the endorsement be truthful and not misleading. Failure to comply with these guidelines may result in legal action against you.

It is recommended that you consult with a legal professional to ensure that you are complying with all applicable laws and regulations when using a celebrity’s name or image to promote your product in North Carolina.

Therefore, to use a celebrity’s name or image to promote your product in North Carolina, you must obtain their written consent and comply with the FTC’s guidelines on endorsements and testimonials.

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Jurisdiction

North Carolina

• Privacy