Can I use a celebrity's name or image to promote my product in New York? What are the requirements?

Using a celebrity’s name or image to promote a product in New York

In New York, using a celebrity’s name or image to promote a product is subject to certain requirements. The use of a celebrity’s name or image for commercial purposes without their consent may constitute a violation of their right of publicity ^[2].

To use a celebrity’s name or image for commercial purposes, you must obtain their written consent. The consent must be specific and include the terms and conditions of the use ^[2].

Additionally, the use of a celebrity’s name or image must not be false, misleading, or deceptive. It must not imply that the celebrity endorses or approves of the product unless they have given their consent to do so ^[2].

It is also important to note that the use of a celebrity’s name or image may be subject to intellectual property laws, such as trademark and copyright laws. Therefore, it is recommended to consult with a legal professional to ensure compliance with all applicable laws and regulations ^[1][4][7][9].

In summary, to use a celebrity’s name or image to promote a product in New York, you must obtain their written consent, ensure that the use is not false, misleading, or deceptive, and comply with all applicable intellectual property laws.

Source(s):

• [1] Regulations of the Commissioner
• [2] New York State Personal Income Tax Under Article 22 of the Tax Law
• [4] New York State Income Tax Returns and Liabilities
• [7] New York State Income Tax Returns and Payment of Income Tax
• [9] Returns and Payment of Tax

Jurisdiction

New York

• Privacy