Can I use a celebrity's name or image to promote my product in New Mexico? What are the requirements?

Using a celebrity’s name or image to promote a product in New Mexico

New Mexico has laws that protect the right of publicity of individuals, which includes the right to control the commercial use of their name, image, likeness, and other identifying aspects of their personality ^[5](#^[5]). Therefore, using a celebrity’s name or image to promote a product in New Mexico may require their consent.

Requirements for using a celebrity’s name or image

To use a celebrity’s name or image to promote a product in New Mexico, you may need to obtain their consent or a license to use their name or image. The requirements for obtaining consent or a license may vary depending on the celebrity and the intended use of their name or image.

According to New Mexico law, a person may not use another person’s name, portrait, or picture for advertising purposes without their written consent ^[5](#^[5]). Additionally, New Mexico recognizes the common law right of publicity, which protects the commercial value of a person’s identity ^[5](#^[5]). Therefore, it is advisable to obtain a written consent or license from the celebrity or their authorized representative before using their name or image for commercial purposes.

Conclusion

To use a celebrity’s name or image to promote a product in New Mexico, you may need to obtain their consent or a license to use their name or image. The requirements for obtaining consent or a license may vary depending on the celebrity and the intended use of their name or image. It is advisable to consult with a legal professional to ensure compliance with New Mexico’s laws regarding the right of publicity.

Source(s):

• [5] BUILDING CODES GENERAL

Jurisdiction

New Mexico

• Privacy