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Can I use a celebrity's name or image to promote my product in New Jersey? What are the requirements?

Use of Celebrity Name or Image to Promote Product in New Jersey

In New Jersey, the use of a celebrity’s name or image to promote a product is regulated by the state’s Right of Publicity statute [2](#[2]). The statute provides that a person’s name, image, likeness, or voice cannot be used for commercial purposes without their written consent [2](#[2]).

To use a celebrity’s name or image to promote a product in New Jersey, you must obtain their written consent. The consent must be obtained before the use of the celebrity’s name or image for commercial purposes [2](#[2]).

Additionally, the use of a celebrity’s name or image must not be false, misleading, or deceptive [2](#[2]). The advertisement must not suggest that the celebrity endorses the product if they do not [2](#[2]).

Requirements for Using a Celebrity’s Name or Image to Promote a Product in New Jersey

To use a celebrity’s name or image to promote a product in New Jersey, you must meet the following requirements:

  1. Obtain the celebrity’s written consent before using their name or image for commercial purposes [2](#[2]).
  2. Ensure that the use of the celebrity’s name or image is not false, misleading, or deceptive [2](#[2]).
  3. Do not suggest that the celebrity endorses the product if they do not [2](#[2]).

Conclusion

In summary, to use a celebrity’s name or image to promote a product in New Jersey, you must obtain their written consent and ensure that the use of their name or image is not false, misleading, or deceptive. Failure to comply with these requirements may result in legal action.

Source(s):
Jurisdiction

New Jersey