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Can I use a celebrity's name or image to promote my product in New Hampshire? What are the requirements?
Using a celebrity’s name or image to promote a product in New Hampshire
In New Hampshire, using a celebrity’s name or image to promote a product may be subject to certain requirements and restrictions.
According to the New Hampshire Consumer Protection Act, it is unlawful to use a person’s name, portrait, or picture in connection with any advertisement or solicitation without that person’s written consent [1]. This means that you cannot use a celebrity’s name or image to promote your product without their permission.
Additionally, the New Hampshire Right of Publicity statute provides that a person has the exclusive right to control the commercial use of their name, image, likeness, or voice [1]. This means that even if you have obtained a celebrity’s consent to use their name or image, you may still be liable for any unauthorized commercial use of their likeness.
It is important to note that these laws apply to both traditional advertising and social media marketing [1]. Therefore, if you plan to use a celebrity’s name or image to promote your product on social media, you must obtain their written consent and comply with all applicable laws and regulations.
Conclusion
In summary, using a celebrity’s name or image to promote a product in New Hampshire may be subject to certain requirements and restrictions. You must obtain the celebrity’s written consent and comply with all applicable laws and regulations, including the New Hampshire Consumer Protection Act and Right of Publicity statute.
Source(s):
Jurisdiction
New Hampshire