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Can I use a celebrity's name or image to promote my product in Nevada? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Nevada

In Nevada, using a celebrity’s name or image to promote a product is allowed as long as you have their permission or a license to use their likeness. The Nevada Right of Publicity Act protects the right of individuals to control the commercial use of their name, image, likeness, and persona [1].

To use a celebrity’s name or image, you must obtain their written consent or a license agreement that outlines the terms of use. The agreement should include the scope of the license, the duration of use, and the compensation to be paid to the celebrity [1].

It is important to note that the Federal Trade Commission (FTC) has guidelines for endorsements and testimonials in advertising. If a celebrity endorses your product, they must disclose any material connection they have with your company, such as receiving payment or free products [3].

Requirements for Using a Celebrity’s Name or Image

To use a celebrity’s name or image in Nevada, you must follow these requirements:

  1. Obtain written consent or a license agreement from the celebrity.
  2. Include the scope of the license, duration of use, and compensation in the agreement.
  3. Comply with FTC guidelines for endorsements and testimonials in advertising [1][3].

It is recommended that you consult with a legal professional to ensure that you are following all necessary laws and regulations when using a celebrity’s name or image to promote your product in Nevada.

Source(s):
Jurisdiction

Nevada