Can I use a celebrity's name or image to promote my product in Montana? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Montana

In Montana, using a celebrity’s name or image to promote a product may be subject to certain requirements.

According to Montana law, it is illegal to use a person’s name, portrait, or picture for advertising purposes without that person’s written consent ^[1]. This means that if you want to use a celebrity’s name or image to promote your product, you must obtain their written consent first.

Additionally, Montana has a right of publicity law that protects an individual’s right to control the commercial use of their name, image, likeness, or other identifying aspects of their persona ^[2]. This means that even if you have obtained a celebrity’s written consent, you may still be liable if your use of their name or image is deemed to be exploitative or otherwise violates their right of publicity.

It is important to note that the requirements for using a celebrity’s name or image may vary depending on the specific circumstances of your situation. Therefore, it is recommended that you consult with a legal professional to ensure that you are in compliance with all applicable laws and regulations.

Source(s):

• [1] S Corporations
• [2] PASS-THROUGH ENTITIES

Jurisdiction

Montana

• Privacy