Can I use a celebrity's name or image to promote my product in Missouri? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Missouri

In Missouri, using a celebrity’s name or image to promote a product may be subject to certain requirements and restrictions.

According to Missouri law, it is illegal to use a person’s name, voice, signature, photograph, or likeness for commercial purposes without their consent ^[1]. This means that if you want to use a celebrity’s name or image to promote your product, you must obtain their permission first.

Additionally, the use of a celebrity’s name or image must not be false, misleading, or deceptive ^[1]. This means that you cannot make false claims or misrepresentations about the celebrity’s endorsement of your product.

It is also important to note that the Federal Trade Commission (FTC) has guidelines for the use of endorsements and testimonials in advertising ^[1]. These guidelines require that any material connections between endorsers and advertisers be disclosed, and that endorsements be truthful and not misleading.

Therefore, if you want to use a celebrity’s name or image to promote your product in Missouri, you must obtain their consent and ensure that your use of their name or image is not false, misleading, or deceptive. You should also be aware of the FTC guidelines for endorsements and testimonials in advertising.

^[1]: MORS Chapter 143

Source(s):

• [1] Income Tax

Jurisdiction

Missouri

• Privacy