Can I use a celebrity's name or image to promote my product in Mississippi? What are the requirements?

Use of a celebrity’s name or image to promote a product in Mississippi

In Mississippi, using a celebrity’s name or image to promote a product requires obtaining the celebrity’s written consent. Mississippi law recognizes the right of publicity, which gives individuals the exclusive right to control the commercial use of their name, image, likeness, or other recognizable aspects of their persona ^[6].

Requirements for using a celebrity’s name or image

To use a celebrity’s name or image to promote a product in Mississippi, you must obtain the celebrity’s written consent. The consent should specify the scope of the authorized use, the duration of the authorization, and the compensation, if any, to be paid to the celebrity ^[6].

Additionally, you should ensure that the use of the celebrity’s name or image does not violate any other laws or regulations, such as those related to false advertising or unfair competition ^[6].

Source(s):

• [6] Mississippi Code 1972

Jurisdiction

Mississippi

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