Can I use a celebrity's name or image to promote my product in Minnesota? What are the requirements?

Using a Celebrity’s Name or Image to Promote a Product in Minnesota

In Minnesota, using a celebrity’s name or image to promote a product is allowed as long as certain requirements are met.

According to Minnesota Statutes Chapter 325E, it is illegal to use a person’s name, portrait, or picture for advertising purposes without their written consent. However, there are exceptions to this rule.

One exception is if the use of the celebrity’s name or image falls under the category of “newsworthy” or “public interest.” This means that if the use of the celebrity’s name or image is related to a newsworthy event or is of public interest, then it may be used without their consent.

Another exception is if the use of the celebrity’s name or image is considered a “fair use.” This means that if the use of the celebrity’s name or image is for purposes such as commentary, criticism, or parody, then it may be used without their consent.

It is important to note that even if the use of the celebrity’s name or image falls under one of these exceptions, it is still important to be cautious and respectful of the celebrity’s rights and reputation.

In summary, using a celebrity’s name or image to promote a product in Minnesota is allowed as long as it falls under the exceptions of “newsworthy” or “public interest” or “fair use.” However, it is important to be respectful of the celebrity’s rights and reputation.

Source(s):

• [7] TRADE PRACTICES

Jurisdiction

Minnesota

• Privacy