Ask Reggi Your Question Now
Can I use a celebrity's name or image to promote my product in Michigan? What are the requirements?
Using a celebrity’s name or image to promote a product in Michigan
In Michigan, using a celebrity’s name or image to promote a product is subject to certain requirements.
According to Michigan law, a person cannot use a person’s name, image, or likeness for commercial purposes without obtaining the person’s written consent [2]. This means that if you want to use a celebrity’s name or image to promote your product, you must first obtain their written consent.
Additionally, Michigan law prohibits the use of a person’s name, image, or likeness in a way that suggests that the person endorses or approves of the product, unless the person has actually given their consent [2]. This means that you cannot use a celebrity’s name or image to promote your product in a way that suggests that they endorse or approve of it, unless they have actually given their consent.
Requirements for using a celebrity’s name or image
If you want to use a celebrity’s name or image to promote your product in Michigan, you must obtain their written consent. The consent must be obtained before the name or image is used for commercial purposes [2].
The consent must also specify the scope of the authorized use of the name or image, and the compensation to be paid to the person for the use of their name or image [2].
Conclusion
In Michigan, using a celebrity’s name or image to promote a product is subject to certain requirements. You must obtain the person’s written consent before using their name or image for commercial purposes, and the consent must specify the scope of the authorized use and the compensation to be paid. Additionally, you cannot use a celebrity’s name or image in a way that suggests that they endorse or approve of the product, unless they have actually given their consent. [2] [2]: MIAC R. 325.5001 - R. 325.5721
Source(s):
Jurisdiction
Michigan