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Can I use a celebrity's name or image to promote my product in Maryland? What are the requirements?
Use of Celebrity Names or Images to Promote Products in Maryland
In Maryland, using a celebrity’s name or image to promote a product is allowed as long as you have their permission or a license to use their likeness. However, there are certain requirements that must be met.
According to Maryland’s Right of Publicity statute, you must obtain written consent from the celebrity or their estate to use their name, image, or likeness for commercial purposes [8]. Additionally, you must clearly disclose that the celebrity has endorsed or is associated with the product, and the endorsement must be truthful and not misleading [8].
It is also important to note that using a celebrity’s name or image without their permission or a license could result in legal action being taken against you for misappropriation of their likeness [8].
Therefore, it is recommended that you consult with a legal professional to ensure that you are following all necessary requirements when using a celebrity’s name or image to promote your product in Maryland.
[8]Source(s):
Jurisdiction
Maryland